Vested Finance
Your Portfolio, Now Global
An investment platform website enabling NRIs to invest in 10,000+ US stocks and ETFs, featuring interactive tools, real-time calculators, and educational content to simplify global investing.
Understanding the Problem
NRIs wanting to diversify into US markets faced complex onboarding, unclear fee structures, and a lack of accessible tools to understand potential returns, creating friction and hesitation around cross-border investing.
Engineering the Solution
Built/contributed to a conversion-focused fintech website featuring an interactive stock return calculator (historical performance by ticker), a 3-step onboarding flow (sign-up, KYC, fund transfer), curated stock/ETF discovery, an educational blog and market-insights hub ("Vested Shorts"), and dedicated calculators (SIP, lumpsum, dividend, stock average).
Driving Business Impact
Simplified the end-to-end journey from discovery to investment for a global NRI audience, combining trust-building content (testimonials, transparent disclosures) with interactive tools that help users make informed decisions, supporting the platform's growth as a leading NRI investing gateway.
