Surprise Box Co
A fully custom D2C gifting e-commerce platform with surprise box subscriptions and personalisation flows.
Business Impact
"Subscription box retention improved to 71% at 6 months (industry average is ~40%). Average order value increased by 58% after launching the customisation builder. Group gifting feature alone drove $120,000 in incremental B2B revenue in its first quarter."
The Challenge
Surprise Box Co needed to differentiate in a saturated gifting market. Their Shopify store was limiting — they couldn't build the personalised gift box builder, subscription management, or the gifting experience flows that would justify their premium price point.
Our Solution
Yunawise built a fully custom e-commerce platform from scratch. Highlights include an interactive gift box builder (recipient selects themes, preferences; sender adds personal message and wrapping choice), a subscription management portal with pause/skip/swap capabilities, a group gifting mode for office teams, and a real-time order tracking experience with surprise reveal mechanics on delivery day.