WebLive Project
Parker Gold
An elegant e-commerce and brand experience platform for Parker Gold's luxury jewellery line.
Business Impact
"Conversion rate improved from 0.8% to 3.2% — a 4x uplift. Average order value increased by 67% as the customisation module drove upsells. Return rate dropped by 41% due to improved product visualisation reducing expectation mismatch."
01
The Challenge
Parker Gold's products deserved a digital presence that matched their premium positioning, but their Shopify store felt generic and failed to convey craftsmanship and heritage. High-value jewellery requires a shopping experience that builds desire and trust before the purchase.
02
Our Solution
Yunawise built a bespoke luxury e-commerce platform with cinematic product photography integration, 3D ring viewer, customisation flows (metal type, stone, engraving), live inventory and sizing guides, and a white-glove customer service chat module. The checkout experience was streamlined with a 3-step flow to minimise drop-off on high-consideration purchases.
Technologies Delivered
Next.jsTypeScriptTailwindCSSThree.jsStripeSupabaseSanity CMSVercelCloudinary