Aakar Publications
A full-featured book e-commerce platform for Aakar Publications, a leading academic and political publisher.
Business Impact
"Page load speed improved from 8.2s to under 1.2s. Organic search traffic increased by 280% in 4 months due to structured data and academic SEO improvements. Online revenue grew by 320% year-over-year. Institutional order desk generated 60 qualified bulk enquiries in the first quarter."
The Challenge
Aakar Publications had over 3,000 titles in their catalogue but their e-commerce presence generated minimal revenue. The existing WooCommerce store was slow, lacked proper metadata for academic SEO, had poor category navigation, and didn't support international shipping or bulk institutional orders.
Our Solution
Yunawise rebuilt Aakar Publications' digital storefront as a high-performance Next.js application with individual academic metadata pages per book, a subject taxonomy with 40+ categories, filtering by author/subject/year, bulk institutional purchasing with quote requests, international shipping calculation, and a reading preview feature powered by Google Books API integration.